AFK
Brand Identity - Festival
2024
Brand identity project for a 7 day 2 stage festival to bring awareness and fight the social isolation that the younger generations are facing due to the new tecnologies.
The 1st stage (3 days) would be online on the most popular platforms used mostly by gamers and younger generations (twitch, discord, youtube...), for them to get to know eachother easier in their enviroment and where the chats would be open for discussition about all the games sponsored by known influencers/gamers.
The 2nd stage (4 days) would be at the Parc de Milan, Lausanne, Switzerland, where they could meet in person and enjoy together the activities that the festival offers, like concerts and team games.
For this project were designed:
- 3x Posters F4
- Tri-fold brochure A5
- Tickets
- Bracelets
- Vertical/Horizontal animated poster
- Website
- Instagram account
- Twitch account
- Discord account
Festival instagram account: @afk_festival
This project was made in collaboration with
Alicia Brouyer (@aliciabrouyer.ch)